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The world’s most popular app that rules the entire digital marketing landscape is TikTok. People are amazed by and crazy about using this app. Most people use TikTok in their daily routine to share entertainment videos. This app has ruled the entire world today with its entertaining features like lip-syncs, dance trends, and acting to engage viewers. TikTok has become an important playground for serious growth. It has 1.12 billion monthly active users and is the fastest-growing network ever.
As we know, in January 2025, TikTok faced its biggest challenge. The U.S. government banned the TikTok app, but after some time, they removed the ban.
TikTok is the 5th most popular social media platform with 1.5 billion-plus active users. Around the world, so many people use this app, creating videos and interacting with creators. Let’s observe the TikTok statistics and analytics in this blog so that we can understand how this app works and why it is popular in numbers.
Important Statistics of TikTok Globally:
- TikTok Monthly Active Users: 1.59 Billion
- TikTok’s Revenue in 2024: $23 Billion
- Average Time Spent on TikTok: 95 minutes per day
- Worldwide Downloads in 2024: 875.67 million
The question arises: why has TikTok experienced such huge growth and become the most downloaded app among other social media platforms? The answer is that TikTok has grown at an amazing pace, reaching the same number of users in a few years that Facebook and Instagram took ten years to achieve.
If we talk about the US market, the highest percentage of people who use TikTok are between 25 to 34 years old.
- 135.79 million monthly active users in the US
- 33% of people in the US use TikTok
- Reach in the US market: 49.6%
- US TikTok users spend an average of 4.8 million minutes watching videos daily
- US users spend 24 hours per month on the TikTok app
TikTok Revenue by Country
TikTok statistics and analytics show that global revenue reached between $20 billion and $26 billion. But we need to look at each country’s revenue specifically. China, the US, and Japan are essential revenue generators, especially among iOS users. According to recent data, we can check the TikTok revenue by country:
- United States: The US is an important revenue source for TikTok, with estimated revenue of $10 billion in 2024.
- Germany: TikTok’s iOS revenue was reported at $35 million in 2024.
- Japan: TikTok’s revenue was reported at $23 million in 2024.
Why TikTok Matters in 2025
TikTok has become the largest social media platform in this era, even after the ban and many challenges. As seen in the above-mentioned TikTok statistics and analytics, you are informed that the TikTok app shapes international trends in various areas. People from all over the world have a great chance of making it big. The content on the TikTok application has showcased and broadened popular music, fashion, and even political news.
TikTok is not only a source of entertainment but also a helpful resource for brands and their customers. It acts as a bridge between brands and customers, allowing them to connect in this digital and social era. TikTok’s in-app purchases feature enhances the shopping experience. Through this integration, the app has highlighted marketing strategies around the world.
A Great Comeback of the TikTok App
TikTok already had a valuable place in the global app market before its comeback after the ban. But after exploring the TikTok statistics and analytics, we can say that it has become more valuable and greater as a video-sharing app.
Returning to the market with a smart plan in 2025 is a big challenge for any app. Brands and companies using the TikTok app for their marketing are receiving more engagement, interactions, and actions. It’s still the most downloaded app globally.
TikTok Statistics – 2025 Landscape
- Age Group: Around 36.7% of users are between 18–24 years old, and 32.6% are between 25–34 years old.
- Gender: 52% of users are male, and 48% are female globally.
- Daily Average Usage: The average monthly usage of the TikTok app is 34 hours.
- User Countries: The United States, Indonesia, and Brazil have the largest number of users. The US has 135.79 million users.
- Engagement: The engagement rate of TikTok is 7.8%
What Happened with TikTok in 2024
TikTok evolved with images and carousels becoming visible and allowing brands to create stories differently. Videos are the most popular format on this app, with videos uploaded weekly. The accounts with the most followers published video content once a day. Images and carousels achieved a higher engagement rate of 6.46%. TikTok videos have massively evolved as a short-form content type.
TikTok – Financial Report
The TikTok statistics and analytics financial report highlights the following achievements:
- TikTok achieved a 30% rise in revenue from 2023
- The shop’s gross merchandise value reached $30 billion
- US users spend $1,200 a year on TikTok shopping
- The Chinese version of the TikTok app, ‘Douyin,’ added $8 billion in 2025
TikTok Rank Among Social Media Platforms
In February 2025, TikTok became the 5th most used social media platform globally. Let’s explore the rankings of other social media platforms:
- Facebook: 3.07 billion
- YouTube: 2.53 billion
- Instagram: 2 billion
- WhatsApp: 2 billion
- TikTok: 1.59 billion
- WeChat: 1.38 billion
- Telegram: 950 million
- Facebook Messenger: 947 million
- Snapchat: 850 million
- Douyin: 766 million
TikTok Statistics vs Competitors
When discussing TikTok statistics and analytics, we need to compare with competitors to understand the platform better.
| Platform | Time Spent | Ad Revenue | Top Content |
| TikTok | 58 minutes | $25B | Short-form video |
| 30 minutes | $18B | Reels/Stories | |
| Snapchat | 25 minutes | $6B | Shorts |
| YouTube | 45 minutes | $15B | Spotlight/Snaps |
How Much Money Does TikTok Make?
TikTok generated $23 billion in revenue in 2024, with almost 80% of that coming from ads. TikTok Shopping and consumable gifts make up the rest.
- 70% of revenue is generated from advertising.
- 20% of revenue is generated from shops.
- The remaining 10% is generated from virtual gifts that users give to their favorite creators.
