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How Do Apps Make Money: Choose the Best & Proven Strategies

  • 2025-03-03
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Sometimes, it is necessary to think outside the box to adapt to trends and showcase a unique outcome in the market. Your application idea can be popular, such as on Snapchat and Instagram. 

The mobile app market is worth billions of dollars. Before developing an app, it is essential for everyone to consider how much money do mobile apps make. 

Well, the answer to this question depends on different factors in the industry, such as how optimized and updated your app is, what unique features it includes, and many other points to consider. In this blog, you will gain some amazing insights and learn about some great strategies for making money with your app.

How Do Mobile Apps Make Money?

Mobile applications are developed for two platforms: Android and iOS. In 2024, the average popular iOS app earned between a few thousand dollars and hundreds of thousands of dollars. iOS applications can generate a broad range of money or revenue depending on the monetization niche and demand.

On the other hand, Android apps generated a great deal of money in 2024, ranging from a few thousand dollars to millions of dollars. It depends on the monetization plan, category of the app, market reach, and application popularity. So, the question of how mobile apps make money depends on a few factors that need to be considered. 

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Particular types of apps are more popular for making money, including social networking apps and gaming applications. Let’s check how much money apps make: 

Social media applications, including Facebook, TikTok, and Instagram, generate 153.4 billion dollars, or 30% of all app revenue. 

Gaming applications make 196.1 billion dollars in revenue, nearly 38% of all applications revenue. 

These two types of apps generate two-thirds of the worldwide application market. Not only are these apps popular for developing a high amount of revenue, but there are a few more that are significant. Entertainment and shopping applications are also in this category. Shopping apps make 33.42 billion dollars, and 39.23 billion dollars from entertainment apps. 

Proven and Best Strategies for App Monetization 

When you decide what kind of app you want to make, you must consider how do apps make money. Entrepreneurs and business owners need to decide what proven strategies for application monetization exist. 

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Your app can entertain the audience and make their life easier, but it does not have enough value if it does not make any money. Three strategies can make money with a mobile application. Let’s explore the strategies listed below: 

Subscriptions 

The subscription concept is one of the most reliable and easy ways to monetize the app. An app can charge the rate of users at a particular period. Annual or monthly subscriptions are the longest and safest way to approach this revenue.

If you check some free apps in the Apple Store, you will know that these apps charge monthly rates for different subscription packages and in-app purchases. When you think about how do apps make money, this is the best source of revenue in a particular period. If someone asks how dating apps make money, you can tell that subscription packages are the way to generate revenue. 

Purchases  

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If you deliver a physical product to users who purchase something from your app, you must ensure it is profitable after shipment, wrapping, and labor. 

The other way to make money through in-app purchases is to provide users with something untouchable that can be used within the application. If you use free mobile applications, freemium applications have some premium features for users. 

Advertising 

Website and in-app advertising are famous ways of making money. You can take time to research your users and do it effectively. You must align your advertisement with services and products to get the money. 

Display ads for men’s wear on women's devices are trash and do not give you any money. When someone asks how do apps make money, advertising is the better way to make you earn money through mobile apps. 

How much money do apps make? If you want to know about this, you must create a good strategy for making money through apps. Mobile applications need to be showcased at the correct time to be effective. Advertising is still a good way to generate cash without in-app purchases in the application. 

You can connect your advertisement strategy with a subscription model. If you install the paid app, you will never see an ad. But if you have a free app, it can accept ads and allow you to watch them.

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Conclusion 

Many mobile apps make money, and you can gain a significant amount of revenue through apps. You can also make money through free apps. You have checked the factors and strategies that can clarify how do apps make money.
Don't waste your money and time if you don’t know how to spend and use your sources appropriately.