AR and VR Technology Support in Businesses in 2025

Do you know how the AR and VR were invented, the very 1st version of Virtual reality (VR) was not just created for gaming or for business it was invented by Computer Scientist Ivan Sutherland in 1968. He is the one who built a massive head-mounted display nicknamed the “Sword of Damocles” because it was so heavy it had to be suspended from the ceiling.

AR and VR’s revolutionary applications are influencing every major industry, from healthcare to travel and hospitality. This technology team has been transforming how organizations function, interact with their clients, and accomplish their objectives, causing a stir across several industries.

Although they are still in their infancy, it is predicted that by 2027, both AR and VR will have more than 100 million users globally. Nobody is yet aware of the full potential of this technology.

However, it is clear from the statistics that businesses will succeed in the near future if they leverage AR VR app development services to give their people immersive experiences.

In order to examine how AR and VR technologies are helping businesses in the modern world, we will delve deeper into their industry in this blog.

Using AR and VR Technology to Improve Customer Experience

Here are a few well-known companies in the business sector that use AR and VR technologies to improve client satisfaction:

IKEA

This app enables users to virtually position furniture and décor items in their homes using a smartphone or tablet.  The Swedish multinational furniture and home goods company IKEA is a prime example of how companies are effectively implementing virtual reality (VR) and augmented reality (AR) technologies.

IKEA, which is well-known for its innovative retail tactics, uses these resources to revolutionize the way its customers purchase. The app overlays 3D models of IKEA products in real time and accurately scans room dimensions using augmented reality and the device’s camera.

Customers can reduce their uncertainties about size, style, and color before making a purchase by using this option to see how things will fit and seem in their settings.

Fun Fact: 

IKEA was one of the first major retailers to launch an AR app (IKEA Place in 2017), and it was so accurate that it could scale furniture to 98% precision, meaning you could virtually “try before you buy” without ever visiting the store!

Nike

Nike, the globally recognized sportswear and athletic footwear giant, has been a pioneer in adopting Augmented Reality (AR) and Virtual Reality (VR) to elevate its business operations.

Famous for its commitment to innovation and performance, Nike uses these technologies to deliver immersive experiences that benefit both customers and athletes. 

The app captures detailed measurements, including foot length and shape, then recommends the best-fitting size for each Nike model.

By simplifying the sizing process, Nike Fit not only enhances customer confidence in online shopping but also reduces size-related returns—ultimately improving satisfaction and loyalty.

Fun Fact:

When Nike launched its Nike Fit AR feature in 2019, it revealed that over 60% of people wear the wrong shoe size, a problem AR technology now helps solve with precise foot scanning!

Gucci

The renowned Italian luxury fashion business Gucci has embraced virtual reality (VR) and augmented reality (AR) rapidly in order to improve its marketing, branding, and client interaction tactics.

Known for its high-end fashion lines, Gucci uses these technologies to create cutting-edge, captivating experiences for customers all over the world.

As a result, customers can see fit and style before making a purchase thanks to an interactive, incredibly lifelike preview. Gucci increases client confidence, lowers the likelihood of product returns, and improves the simplicity of online buying by providing this experience.

Fun Fact: 

Gucci was the first luxury fashion brand to launch AR shoe try-ons on Snapchat in 2020, letting users virtually “wear” its sneakers, and even buy them directly through the app!

Amazon

The largest online retailer in the world and a leader in technology, Amazon has aggressively incorporated virtual reality (VR) and augmented reality (AR) into its business processes to improve customer satisfaction and maximize productivity.

The AR View function in Amazon’s mobile app is a significant advance. With the use of this application, consumers may digitally arrange furniture, décor, and electronics in their own homes to check dimensions, fit, and style before making a purchase.

Amazon reduces product returns and helps customers make more confident purchases by letting them see things in real-world environments.

Fun Fact:

Amazon’s “AR View” feature in its shopping app offers thousands of 3D product models, from couches to coffee makers, making it one of the largest virtual showrooms in the world!

Sephora

One of the best examples of how AR (augmented reality) and VR (virtual reality) might change the shopping experience is Sephora, a well-known international beauty company.

Sephora launched augmented reality (AR)-powered virtual try-on capabilities on its website and mobile app, allowing users to try on a variety of cosmetics with just their smartphone’s camera, including foundations, eyeshadows, lipsticks, and more.

Before making a purchase, customers may use this real-time virtual try-on experience to see how various items would seem on their faces, which streamlines and personalizes the decision-making process.

In addition to streamlining the shopping experience, Sephora improves accessibility and convenience for its worldwide clientele by eliminating the necessity for in-store samples.

Fun Fact:

Sephora’s Virtual Artist app, launched in 2016, was one of the first AR beauty apps in the world, allowing users to try on thousands of lipstick shades virtually, long before AR became mainstream in retail!

AR and VR Applications in Business

Virtual reality (VR) and augmented reality (AR) are revolutionizing corporate operations in a variety of sectors, driving innovation and enhancing the experiences of both customers and employees.

The development of new products and services is greatly aided by these technologies, which increase the attractiveness and engagement of offerings for consumers. For instance, businesses are employing virtual reality (VR) to create immersive training programs for staff members, while healthcare institutions are using medical procedure simulations to provide interns with safe, regulated training.

In addition to training, AR and VR improve service quality by strengthening the bonds between consumers, brands, and goods, which in turn improves engagement, interaction, and satisfaction.

The following are a few of the most significant uses of AR and VR in business today:

Healthcare

AR (Augmented Reality) and VR (Virtual Reality) are reshaping the healthcare industry by improving both medical training and patient care.

Surgeons can use VR simulations to practice complex procedures in a risk-free virtual environment before performing them in real life. Patients, on the other hand, benefit from virtual consultations, which reduce the need for frequent in-person visits and make healthcare more accessible.

These technologies are also revolutionizing medical education, enabling students to engage in realistic simulations and practice critical procedures in safe, controlled settings.

If you’re looking to build a cutting-edge healthcare application, our team of tech experts can help. We deliver value-driven, high-quality healthcare app development services tailored to your needs.

Journeying and Providing Hospitality

By making consumer experiences more convenient and engaging, augmented reality (AR) and virtual reality (VR) are revolutionizing the travel and hospitality sectors.

Before making travel plans, tourists can virtually tour destinations, taking in breathtaking scenery or strolling through bustling city streets. This not only increases their enthusiasm but also gives them more self-assurance while choosing a destination.

Additionally, hotels are using AR and VR to improve visitor experiences. For example, visitors can access interactive information and services by just scanning items in their room, thereby providing them with a virtual concierge.

Real Estate

By enabling prospective buyers to visually tour properties and explore every inch of a house as if they were physically there, augmented reality (AR) and virtual reality (VR) are completely changing the real estate market.

In addition to virtual tours, these technologies let clients customize spaces by moving furniture around, trying out different interior layouts, or even seeing renovations before deciding. Apps like IKEA Place are excellent examples of how augmented reality (AR) can create realistic previews of real estate areas.

AR and VR are turning out to be effective time and money-saving solutions for real estate salespeople, particularly when exhibiting homes in far-off places. According to study, around 1.4 million real estate brokers are now using virtual reality (VR) technology, which offers advantages including expanding their clientele globally, cutting expenses, and expediting the sales process.

Online Instruction

Virtual reality (VR) and augmented reality (AR) are revolutionizing the way businesses conduct skill-building and training initiatives.

Businesses are using immersive virtual learning environments in place of conventional classroom approaches, which increase the effectiveness, interactivity, and engagement of training.

Through the use of these technologies, participants can engage with instructors in a realistic environment, practice real-world scenarios, and even work together with colleagues worldwide—all in a secure and regulated context.

The AR vs. VR Race winner

In terms of widespread acceptance, augmented reality (AR) is more widely used than virtual reality (VR).

Although virtual reality (VR) provides a completely realistic experience, it is less feasible for regular retail use since it frequently requires specialist hardware, such as headsets and controllers.

AR, on the other hand, is easily accessible through a smartphone, which is already owned by the majority of consumers, and superimposes digital features onto the physical world. Because of its accessibility, AR clearly benefits both consumers and enterprises.

Nevertheless, AR and VR are both developing quickly, and when combined, they are reshaping our way of working, shopping, and interacting in the future.

Start Using vativeApps for Your AR/VR Project

At vativeApps, we think AR and VR are more than simply new technology; they are revolutionizing how companies interact with their clients, train staff, and create life-changing experiences.

Since AR simply needs a smartphone to connect the digital and real worlds, we see it as a potent instrument for accessibility and engagement. VR, on the other hand, provides unparalleled realism and immersion, which makes it indispensable for simulations, training, and sectors that value hands-on learning. When combined, AR and VR have the power to completely change business paradigms.